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Portfolio-OLD

THE WORK

Evidence Of Activity

Good design must be functional, and must be translated into visual aesthetics without any reliance on gimmicks that need be explained.

– Ferdinand Porsche

A selection of things I’ve designed, built, shaped, launched, rethought, and occasionally argued into existence. Some commercial. Some personal.

All very much on purpose.

 

Meanwhile, Elsewhere...

THE MOMENT OF CONTACT

Questions?
Comments?
Kudos?
A New Project?

Have a project, an idea, a question, or an interesting problem that refuses to behave? Something that needs making, fixing, rethinking, photographing, designing, or otherwise coalescing into existence? Make contact. I can’t promise to say yes, but I can promise to have an opinion.

Fleet Optics Inc.

A ground-up brand and communications overhaul for FleetOptics, a technology-driven final-mile logistics company connecting drivers and clients through its proprietary tracking platform. Working within…

  • The Mandate

    Complete Brand Overhaul

  • My Role

    Strategy + Creative Direction

  • The Build

    Identity + Print + Web + Video

  • Beyond The Build

    Go-to-Market + Recruitment

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Hyperion Sensors

Brand and product design for Hyperion Sensors’ tFit platform, a fibre-optic sensing solution developed for the electric utility sector. The engagement began with identity,…

  • The Product

    tFit Sensor Suite

  • My Role

    Branding + UI / UX

  • The Work

    Identity + Product + Digital

  • From Physical To Digital

    Faceplates → Interface

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Medair

One of the earliest major engagements undertaken through DS1 Design, where I served as one of two managing partners. Medair specializes in time-critical healthcare…

  • The Client

    Medair International

  • My Capacity

    Managing Partner / DS1 Design

  • The Work

    Branding + Web + Motion Graphics

  • In The Mix

    Print + Motion + Trade Show

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Mansfield Ski Club

What began as a redesign of Mansfield Ski Club’s iconic identity for its 50th anniversary quickly grew into something considerably larger: a comprehensive look…

  • The Starting Point

    50th Anniversary Rebrand

  • The Canvas

    Slope → Chalet

  • The Mandate

    Branding + Marketing + Membership

  • The Deliverable

    88-Page Strategic Plan

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Steinberg Dental Centres

More than a campaign, this was a seven-year relationship with Steinberg Dental Centres, now Impressions Dental Centres, spanning three locations and virtually every local…

  • The Relationship

    7+ Years

  • The Footprint

    3 Locations

  • The Work

    Branding + Campaign + Media

  • The Approach

    Always On

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Impressions Dental Centres

When Steinberg Dental Centres changed ownership and became Impressions Dental Centres, the challenge wasn’t to start over. It was to preserve the recognition and…

  • The Challenge

    Evolution, Not Reinvention

  • My Role

    Creative Direction + Branding + Media Strategy

  • The Work

    Branding + Campaign + Media

  • The Continuity

    Steinberg → Impressions

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Green Lane Dental

Drawing on years of experience building and managing dental brands, I developed the go-to-market strategy for Green Lane Dental as the new practice entered…

  • The Mandate

    Launch A New Practice

  • The Market

    York Region

  • The Work

    Branding + Campaign + Media

  • Nice Cameo

    Sensodyne / 2015–2016

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That Party Game

What started as an idea from Anywhere Apps became a scalable, web-based party game designed to work across desktop and mobile. Working within the…

  • The Product

    Web + Mobile Party Game

  • My Role

    Creative + UI

  • The Build

    AWS Web Platform

  • Beyond The App

    Brand + Web + Campaign

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Fashion File: Toronto Fashion Week

Brought in to edit a series of segments for CBC’s Fashion File during L’Oréal Toronto Fashion Week in 2006 and 2007. Footage arrived after…

  • For

    CBC's Fashion File

  • My Role

    Editor

  • Turnaround

    Same Night

  • Years

    2006-2007

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Go Painting!

Who says a painting company has to look like every other painting company? GO Painting! was built around a bright, energetic identity designed to…

  • The Business

    Residential + Commercial

  • The Market

    York Region + GTA

  • The Campaign

    Branding + Campaign + Media Strategy

  • Colour Palette

    Definitely Not Beige

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Star Wars™ Uprising: Misadventures

I don’t generally make much room for spec work in the portfolio, but occasionally the galaxy has other plans. Created as a satire of…

  • The Source Material

    Star Wars: Uprising

  • The Collaborator

    Hokkigai

  • My Part

    Digital Production + Colour

  • Research Hours

    Best Left Uncounted

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Star Wars™ Uprising: Cartel Logos

Some design briefs come from clients. Others come from spending entirely too much time in a galaxy far, far away. As master of The…

  • The Game

    Star Wars: Uprising

  • My Cartel

    The Nightsisters

  • Our Rank

    Top 25 / ~85,000

  • Side Effect

    Several New Logos

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