Fleet Optics Inc.
A ground-up brand and communications overhaul for FleetOptics, a technology-driven final-mile logistics company connecting drivers and clients through its proprietary tracking platform. Working within…
Hyperion Sensors
Brand and product design for Hyperion Sensors’ tFit platform, a fibre-optic sensing solution developed for the electric utility sector. The engagement began with identity,…
Mansfield Ski Club
What began as a redesign of Mansfield Ski Club’s iconic identity for its 50th anniversary quickly grew into something considerably larger: a comprehensive look…
Steinberg Dental Centres
More than a campaign, this was a seven-year relationship with Steinberg Dental Centres, now Impressions Dental Centres, spanning three locations and virtually every local…
Impressions Dental Centres
When Steinberg Dental Centres changed ownership and became Impressions Dental Centres, the challenge wasn’t to start over. It was to preserve the recognition and…
Green Lane Dental
Drawing on years of experience building and managing dental brands, I developed the go-to-market strategy for Green Lane Dental as the new practice entered…