Fleet Optics Inc.
A ground-up brand and communications overhaul for FleetOptics, a technology-driven final-mile logistics company connecting drivers and clients through its proprietary tracking platform. Working within an unusually compressed timeline, I rebuilt the corporate identity and carried it across print, web, content management and educational video, alongside go-to-market and driver recruitment strategies supporting the company’s expanding footprint. A lot of moving parts. Appropriately enough.
FLEET OPTICS INC. // PROTOTYPE MARQUES
A selection of identity concepts explored during the FleetOptics rebrand. Not every good idea becomes the final idea, but for a project of this scale, the roads not taken are part of the process.
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