I've spent a lifetime making things you can see - and plenty you can't - building brands, solving problems, and refusing to stay in one lane.

So, depending on the day, that makes me a:
Strategy

Brand + Creative Strategy, Positioning, Concept Development

Figuring out what needs to be said, why it matters, and what it should become.

BRANDING

Naming, Identity, Brand Systems, Guidelines

Building the foundations that make a brand recognizable, coherent, and distinctly itself.

CREATIVE

Art Direction, Design, Print, Motion, Video + Sound, Generative AI

Taking ideas from the first sketch through design, image, sound, motion, and execution – and making the whole thing work together.

PHOTOGRAPHY

Commercial, Editorial, Fashion, Product, Music + Events

Creating images for brands, campaigns, publications, people, products, and whatever else needs to look considerably better.

DIGITAL

Web Design, Social Media Content, UI/UX, Interactive, Digital Experiences

Designing digital things that look good, make sense, and don’t require a decoder ring to use.

PROBLEM SOLVING

Creative Challenges, Consulting, Training, Mentoring

Thirty-plus years of figuring out how to make complicated things simpler, better, more interesting, or occasionally just possible.

In Good
Company

Some logos. Lots of work. Several NDAs.

For Context Yet, Completely Irrelevant

I'd love to learn to speak Japanese.

Meanwhile, Elsewhere...

THE MOMENT OF CONTACT

Questions?
Comments?
Kudos?
A New Project?

Have a project, an idea, a question, or an interesting problem that refuses to behave? Something that needs making, fixing, rethinking, photographing, designing, or otherwise coalescing into existence? Make contact. I can’t promise to say yes, but I can promise to have an opinion.

Fleet Optics Inc.

A ground-up brand and communications overhaul for FleetOptics, a technology-driven final-mile logistics company connecting drivers and clients through its proprietary tracking platform. Working within…

  • The Mandate

    Complete Brand Overhaul

  • My Role

    Strategy + Creative Direction

  • The Build

    Identity + Print + Web + Video

  • Beyond The Build

    Go-to-Market + Recruitment

View Project
Hyperion Sensors

Brand and product design for Hyperion Sensors’ tFit platform, a fibre-optic sensing solution developed for the electric utility sector. The engagement began with identity,…

  • The Product

    tFit Sensor Suite

  • My Role

    Branding + UI / UX

  • The Work

    Identity + Product + Digital

  • From Physical To Digital

    Faceplates → Interface

View Project
Medair

One of the earliest major engagements undertaken through DS1 Design, where I served as one of two managing partners. Medair specializes in time-critical healthcare…

  • The Client

    Medair International

  • My Capacity

    Managing Partner / DS1 Design

  • The Work

    Branding + Web + Motion Graphics

  • In The Mix

    Print + Motion + Trade Show

View Project
Mansfield Ski Club

What began as a redesign of Mansfield Ski Club’s iconic identity for its 50th anniversary quickly grew into something considerably larger: a comprehensive look…

  • The Starting Point

    50th Anniversary Rebrand

  • The Canvas

    Slope → Chalet

  • The Mandate

    Branding + Marketing + Membership

  • The Deliverable

    88-Page Strategic Plan

View Project
Steinberg Dental Centres

More than a campaign, this was a seven-year relationship with Steinberg Dental Centres, now Impressions Dental Centres, spanning three locations and virtually every local…

  • The Relationship

    7+ Years

  • The Footprint

    3 Locations

  • The Work

    Branding + Campaign + Media

  • The Approach

    Always On

View Project
Fleet Optics Inc.

A ground-up brand and communications overhaul for FleetOptics, a technology-driven final-mile logistics company connecting drivers and clients through its proprietary tracking platform. Working within…

  • The Mandate

    Complete Brand Overhaul

  • My Role

    Strategy + Creative Direction

  • The Build

    Identity + Print + Web + Video

  • Beyond The Build

    Go-to-Market + Recruitment

View Project
Hyperion Sensors

Brand and product design for Hyperion Sensors’ tFit platform, a fibre-optic sensing solution developed for the electric utility sector. The engagement began with identity,…

  • The Product

    tFit Sensor Suite

  • My Role

    Branding + UI / UX

  • The Work

    Identity + Product + Digital

  • From Physical To Digital

    Faceplates → Interface

View Project
Medair

One of the earliest major engagements undertaken through DS1 Design, where I served as one of two managing partners. Medair specializes in time-critical healthcare…

  • The Client

    Medair International

  • My Capacity

    Managing Partner / DS1 Design

  • The Work

    Branding + Web + Motion Graphics

  • In The Mix

    Print + Motion + Trade Show

View Project
Mansfield Ski Club

What began as a redesign of Mansfield Ski Club’s iconic identity for its 50th anniversary quickly grew into something considerably larger: a comprehensive look…

  • The Starting Point

    50th Anniversary Rebrand

  • The Canvas

    Slope → Chalet

  • The Mandate

    Branding + Marketing + Membership

  • The Deliverable

    88-Page Strategic Plan

View Project
Steinberg Dental Centres

More than a campaign, this was a seven-year relationship with Steinberg Dental Centres, now Impressions Dental Centres, spanning three locations and virtually every local…

  • The Relationship

    7+ Years

  • The Footprint

    3 Locations

  • The Work

    Branding + Campaign + Media

  • The Approach

    Always On

View Project