Mansfield Ski Club

What began as a redesign of Mansfield Ski Club’s iconic identity for its 50th anniversary quickly grew into something considerably larger: a comprehensive look at how the club presented itself, communicated and attracted its next generation of members. The engagement extended across the entire visual experience, from slope to chalet, alongside media, marketing, advertising and membership strategy, culminating in an 88-page strategic white paper designed to help position the club for its next 50 years.

  • The Starting Point

    50th Anniversary Rebrand

  • The Canvas

    Slope → Chalet

  • The Mandate

    Branding + Marketing + Membership

  • The Deliverable

    88-Page Strategic Plan

A FRESH RUN // PUBLIC WEBSITE + MEMBERSHIP

A complete rethink of Mansfield’s public-facing membership microsite, with new imagery, messaging, membership positioning and pricing designed to better communicate the club experience and introduce Mansfield to its next generation of members.

ALL DOWNHILL FROM HERE // DIGITAL PROGRAM GUIDE

A newly redesigned digital Program Guide bringing Mansfield’s activities, programs and essential information into a clearer, more contemporary experience. Built to make a considerable amount of information easier for members and families to find, navigate and use.

LAY OF THE LAND // BROCHURE + TRAIL GUIDE

A compact front-of-house piece designed to do a little of everything: introduce the Mansfield experience, provide essential club information and put a practical trail guide directly into the hands of members and guests heading out onto the hill.

WHAT’S HAPPENING ON THE HILL // EVENTS + PROMOTION

A rotating series of in-house promotional pieces supporting Mansfield’s events, activities and member programming. Designed to live comfortably within the broader identity while giving each event enough personality to stand on its own.

AFTER THE LAST RUN // RESTAURANT + APRÈS

A complete refresh of the menu for Mansfield’s award-winning restaurant and après-ski experience, extending the updated visual identity into one of the club’s most social spaces. Because eventually, even the best day on the hill requires a table.

Meanwhile, Elsewhere...

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