Impressions Dental Centres
When Steinberg Dental Centres changed ownership and became Impressions Dental Centres, the challenge wasn’t to start over. It was to preserve the recognition and equity built over years of campaigns while giving the practice a distinctly new identity for its next chapter. I developed the rebrand and evolved the existing visual language across a new generation of integrated campaigns, maintaining continuity without simply repeating what came before. Like Steinberg, the work extended well beyond advertising, touching virtually every aspect of the practice’s visual and communications portfolio. What’s shown here is a deliberately small selection from a much larger body of work, enough to illustrate how an established brand became something new without losing what had made it recognizable.
NEW PRACTICE, NEW IMPRESSION // PRINT ADVERTISING
A small selection of print and campaign work developed following the transition from Steinberg to Impressions, carrying familiar visual cues into a distinctly new identity. Part of a much larger portfolio, but enough to show evolution without erasing what came before.
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