Steinberg Dental Centres
More than a campaign, this was a seven-year relationship with Steinberg Dental Centres, now Impressions Dental Centres, spanning three locations and virtually every local media channel available to us. I developed and managed an ongoing series of integrated campaigns across brand, print, digital, broadcast and media, building a consistent presence rather than a succession of disconnected ads. The work itself ran considerably deeper, from everyday corporate communications and patient materials through advertising, radio and virtually every touchpoint in between. What survives here is necessarily just a small selection from a much larger body of work. Years later, it remains some of the most comprehensive and satisfying work of my career.
SEVEN YEARS, A FEW PAGES // PRINT ADVERTISING
A small selection from years of print advertising created for Steinberg Dental Centres, spanning newspaper, magazine and campaign work. Far from the complete archive, but enough to show how the brand evolved while remaining recognizably Steinberg.
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